K. Abdelbasit and R. Plackett, Experimental Design for Binary Data, Journal of the American Statistical Association, vol.29, issue.381, pp.90-98, 1983.
DOI : 10.1080/01621459.1983.10477936

A. Alberini, Efficiency vs Bias of Willingness-to-Pay Estimates: Bivariate and Interval-Data Models, Journal of Environmental Economics and Management, vol.29, issue.2, pp.169-180, 1995.
DOI : 10.1006/jeem.1995.1039

A. Alberini, Optimal Designs for Discrete Choice Contingent Valuation Surveys: Single-Bound, Double-Bound, and Bivariate Models, Journal of Environmental Economics and Management, vol.28, issue.3, pp.287-306, 1995.
DOI : 10.1006/jeem.1995.1019

A. Alberini, B. Kanninen, and R. Carson, Modeling Response Incentive Effects in Dichotomous Choice Contingent Valuation Data, Land Economics, vol.73, issue.3, pp.309-333, 1997.
DOI : 10.2307/3147170

F. Aprahamian, O. Chanel, and S. Luchini, Modeling Starting Point Bias as Unobserved Heterogeneity in Contingent Valuation Surveys: An Application to Air Pollution, American Journal of Agricultural Economics, vol.89, issue.2, pp.533-580, 2007.
DOI : 10.1111/j.1467-8276.2006.01020.x

F. Aprahamian, O. Chanel, and S. Luchini, Heterogeneous anchoring and the shift effect in iterative valuation questions, Resource and Energy Economics, vol.30, issue.1, pp.12-20, 2008.
DOI : 10.1016/j.reseneeco.2007.03.002

URL : https://hal.archives-ouvertes.fr/halshs-00409676

K. Arrow, R. Solow, P. R. Portney, E. E. Leamer, R. Radner et al., Report of the NOAA panel on contingent valuation, Technical Report, vol.58, issue.10, pp.1601-1614, 1993.

M. Bala, L. Wood, G. Zarkin, E. Norton, A. Gafni et al., Valuing Outcomes in Health Care, Journal of Clinical Epidemiology, vol.51, issue.8, pp.667-76, 1998.
DOI : 10.1016/S0895-4356(98)00036-5

J. Beattie, J. Covey, P. Dolan, L. Hopkins, M. Jones-lee et al., On the contingent valuation of safety and the safety of contingent valuation: Part 1-caveat investigator, Journal of Risk and Uncertainty, vol.17, issue.1, pp.5-25, 1998.
DOI : 10.1023/A:1007711416843

R. Bishop and T. Heberlein, Measuring Values of Extramarket Goods: Are Indirect Measures Biased?, American Journal of Agricultural Economics, vol.61, issue.5, pp.926-930, 1979.
DOI : 10.2307/3180348

K. Blumenschein, M. Johannesson, K. Yokoyama, and P. Freeman, Hypothetical versus real willingness to pay in the health care sector: results from a field experiment, Journal of Health Economics, vol.20, issue.3, pp.441-57, 2001.
DOI : 10.1016/S0167-6296(01)00075-3

K. Boyle, R. Bishop, and M. Welsh, Starting Point Bias in Contingent Valuation Bidding Games, Land Economics, vol.61, issue.2, pp.188-194, 1985.
DOI : 10.2307/3145811

K. Boyle, F. Johnson, and D. Mccollum, Anchoring and Adjustment in Single-Bounded, Contingent-Valuation Questions, American Journal of Agricultural Economics, vol.79, issue.5, pp.1495-1500, 1997.
DOI : 10.2307/1244370

K. Boyle, H. Macdonald, H. Cheng, and D. Mccollum, Bid Design and Yea Saying in Single-Bounded, Dichotomous-Choice Questions, Land Economics, vol.74, issue.1, pp.49-64, 1998.
DOI : 10.2307/3147212

J. Brazier, R. Akehurst, A. Brennan, P. Dolan, K. Claxton et al., Should Patients Have a Greater Role in Valuing Health States?, Applied Health Economics and Health Policy, vol.50, issue.5, pp.201-209, 2005.
DOI : 10.2165/00148365-200504040-00002

T. Cameron and D. Hupper, Referendum Contingent Valuation Estimates: Sensitivity to the Assignment of Offered Values, Journal of the American Statistical Association, vol.1, issue.416, pp.910-918, 1991.
DOI : 10.2307/1241429

T. Cameron and J. Quiggin, Estimation Using Contingent Valuation Data from a "Dichotomous Choice with Follow-Up" Questionnaire, Journal of Environmental Economics and Management, vol.27, issue.3, pp.218-234, 1994.
DOI : 10.1006/jeem.1994.1035

F. Carrat, C. Sahler, C. L. Galès, M. Schwarzinger, M. Nicolas et al., How much are patients willing to pay for an earlier alleviation of influenza?, Options for the control of influenza IV, pp.67-72, 2001.
DOI : 10.1016/S0531-5131(01)00327-2

F. Carrat, C. Sahler, S. Rogez, M. Leruez-ville, F. Freymuth et al., Influenza Burden of Illness, Archives of Internal Medicine, vol.162, issue.16, pp.1842-1850, 2002.
DOI : 10.1001/archinte.162.16.1842

R. Carson and T. Groves, Incentive and informational properties of preference questions, Environmental and Resource Economics, vol.51, issue.1, pp.181-210, 2007.
DOI : 10.1007/s10640-007-9124-5

T. Carthy, S. Chilton, J. Covey, L. Hopkins, M. Jones-lee et al., On the contingent valuation of safety and the safety of contingent valuation: Part 2-the cv/sg "chained" approach, Journal of Risk and Uncertainty, vol.17, issue.3, pp.187-213, 1998.
DOI : 10.1023/A:1007782800868

B. Cassileth, E. Lusk, T. Strouse, D. Miller, L. Brown et al., Psychosocial status in chronic illness. a comparative analysis of six diagnostic groups, N England J Med, issue.8, pp.311-506, 1984.

G. Chapman and E. Johnson, The limits of anchoring, Journal of Behavioral Decision Making, vol.95, issue.4, pp.232-274, 1994.
DOI : 10.1002/bdm.3960070402

L. Chiu, K. Tang, Y. Liu, W. Shyu, and T. Chang, Willingness of families caring for victims of dementia to pay for nursing home care: results of a pilot study in Taiwan, Journal of Management in Medicine, vol.12, issue.6, pp.349-60, 1998.
DOI : 10.1108/02689239810234571

P. Clarke, Valuing the benefits of mobile mammographic screening units using the contingent valuation method, Applied Economics, vol.23, issue.13, pp.1647-55, 2000.
DOI : 10.1016/0095-0696(86)90007-0

J. Cooper and J. Loomis, Sensitivity of Willingness-to-Pay Estimates to Bid Design in Dichotomous Choice Contingent Valuation Models, Land Economics, vol.68, issue.2, pp.211-235, 1992.
DOI : 10.2307/3146775

N. Cooper, A. Sutton, K. Abrams, A. Wailoo, D. Turner et al., Effectiveness of neuraminidase inhibitors in treatment and prevention of influenza A and B: systematic review and meta-analyses of randomised controlled trials, BMJ, vol.326, issue.7401, pp.1235-1276, 2003.
DOI : 10.1136/bmj.326.7401.1235

E. Dalmau-matarrodona, Alternative approaches to obtain optimal bid values in contingent valuation studies and to model protest zeros. Estimating the determinants of individuals' willingness to pay for home care services in day case surgery, Health Economics, vol.5, issue.2, pp.101-119, 2001.
DOI : 10.1002/hec.583

L. Damschroder, B. Zikmund-fisher, and P. Ubel, The impact of considering adaptation in health state valuation, Social Science & Medicine, vol.61, issue.2, pp.267-277, 2005.
DOI : 10.1016/j.socscimed.2004.11.060

N. Dawson, M. Singer, L. Lenert, M. Patterson, S. Sami et al., Health State Valuation in Mild to Moderate Cognitive Impairment: Feasibility of Computer-Based, Direct Patient Utility Assessment, Medical Decision Making, vol.28, issue.2, pp.220-252, 2008.
DOI : 10.1177/0272989X07311750

P. Dolan, Whose Preferences Count?, Medical Decision Making, vol.311, issue.4, pp.482-488, 1999.
DOI : 10.1177/0272989X9901900416

E. Flachaire, G. Hollard, and S. Luchini, Heterogeneous anchoring in dichotomous choice valuation framework, Recherches ??conomiques de Louvain, vol.73, issue.4, pp.369-384, 2007.
DOI : 10.3917/rel.734.0369

URL : https://hal.archives-ouvertes.fr/halshs-00176056

I. Ford, B. Torsney, and C. Wu, The use of a canonical form in the construction of locally optimal designs for non-linear problems, Journal of the Royal Statistical Society, vol.54, issue.2, pp.569-583, 1992.

J. A. Herriges and J. F. Shogren, Starting Point Bias in Dichotomous Choice Valuation with Follow-Up Questioning, Journal of Environmental Economics and Management, vol.30, issue.1, pp.112-131, 1996.
DOI : 10.1006/jeem.1996.0008

T. Holmes and K. Boyle, Dynamic Learning and Context-Dependence in Sequential, Attribute-Based, Stated-Preference Valuation Questions, Land Economics, vol.81, issue.1, pp.114-126, 2005.
DOI : 10.3368/le.81.1.114

M. Jones-lee, The economics of safety and physical risk, 1989.

M. Jones-lee, Altruism and the value of other people's safety, Journal of Risk and Uncertainty, vol.7, issue.2, pp.213-219, 1992.
DOI : 10.1007/BF00056126

M. Jones-lee, Paternalistic Altruism and the Value of Statistical Life, The Economic Journal, vol.102, issue.410, pp.80-90, 1992.
DOI : 10.2307/2234853

H. Kang, Essays on methodologies in contingent valuation and the sustainable management of common pool resources, 2006.

B. Kanninen, Bias in Discrete Response Contingent Valuation, Journal of Environmental Economics and Management, vol.28, issue.1, pp.114-139, 1995.
DOI : 10.1006/jeem.1995.1008

B. Kanninen, Design of Sequential Experiments for Contingent Valuation Studies, Journal of Environmental Economics and Management, vol.25, issue.1, pp.1-11, 1995.
DOI : 10.1006/jeem.1993.1029

C. Kennedy, Revealed preference valuation compared to contingent valuation: radon-induced lung cancer prevention, Health Economics, vol.73, issue.7, pp.585-98, 2002.
DOI : 10.1002/hec.724

L. Lenert, J. Ziegler, T. Lee, R. Sommi, and R. Mahmoud, Differences in Health Values Among Patients, Family Members, and Providers for Outcomes in Schizophrenia, Medical Care, vol.38, issue.10, pp.1011-1032, 2000.
DOI : 10.1097/00005650-200010000-00005

B. Liljas and K. Blumenschein, On hypothetical bias and calibration in cost???benefit studies, Health Policy, vol.52, issue.1, pp.53-70, 2000.
DOI : 10.1016/S0168-8510(00)00067-1

J. Liu, J. Hammitt, J. Wang, and J. Liu, Mother's willingness to pay for her own and her child's health: a contingent valuation study in Taiwan, Health Economics, vol.22, issue.4, pp.319-345, 2000.
DOI : 10.1002/1099-1050(200006)9:4<319::AID-HEC521>3.0.CO;2-3

D. Mcleod and O. Bergland, Willingness-to-Pay Estimates Using the Double-Bounded Dichotomous-Choice Contingent Valuation Format: A Test for Validity and Precision in a Bayesian Framework, Land Economics, vol.75, issue.1, pp.115-125, 1999.
DOI : 10.2307/3146996

S. Minkin, Optimal Designs for Binary Data, Journal of the American Statistical Association, vol.70, issue.400, pp.1098-1103, 1987.
DOI : 10.1080/01621459.1987.10478545

N. Mulvaney-day, Using willingness to pay to measure family members' preferences in mental health, J Ment Health Policy Econ, vol.8, pp.71-81, 2005.

T. Mussweiler, Comparison processes in social judgment: Mechanisms and consequences., Psychological Review, vol.110, issue.3, pp.472-89, 2003.
DOI : 10.1037/0033-295X.110.3.472

H. Nyquist, Optimal Designs of Discrete Response Experiments in Contingent Valuation Studies, The Review of Economics and Statistics, vol.74, issue.3, pp.559-563, 1992.
DOI : 10.2307/2109503

J. Olsen and R. Smith, Theory versuspractice: a review of ?willingness-to-pay? in health and health care, Health Economics, vol.6, issue.1, pp.39-52, 2001.
DOI : 10.1002/1099-1050(200101)10:1<39::AID-HEC563>3.0.CO;2-E

O. Onwujekwe, R. Chima, E. Shu, D. Nwagbo, and P. Okonkwo, Hypothetical and actual willingness to pay for insecticide-treated nets in five Nigerian communities, Tropical Medicine and International Health, vol.11, issue.7, pp.545-53, 2001.
DOI : 10.1016/0277-9536(96)00015-9

T. Sach, D. Whynes, C. O. Neill, G. O. Donoghue, and S. Archbold, Willingness-to-pay for pediatric cochlear implantation, International Journal of Pediatric Otorhinolaryngology, vol.68, issue.1, pp.91-100, 2004.
DOI : 10.1016/j.ijporl.2003.09.009

R. Scarpa and I. Bateman, Efficiency Gains Afforded by Improved Bid Design versus Follow-up Valuation Questions in Discrete-Choice CV Studies, Land Economics, vol.76, issue.2, pp.299-311, 2000.
DOI : 10.2307/3147230

M. Schwarzinger, K. Lacombe, and F. Carrat, Review of economic evaluations of neuraminidase inhibitors to control influenza, Expert Rev Pharmacoeconomics Res, vol.3, pp.89-101, 2003.

R. Sitter, Robust Designs for Binary Data, Biometrics, vol.48, issue.4, pp.1145-1155, 1992.
DOI : 10.2307/2532705

U. Slothuus and R. Brooks, Willingness to pay in arthritis: a Danish contribution, Rheumatology, vol.39, issue.7, pp.791-800, 2000.
DOI : 10.1093/rheumatology/39.7.791

A. Smith, M. Thomas, P. Brockman, J. Kent, and K. Nicholson, Effect of influenza B virus infection on human performance., BMJ, vol.306, issue.6880, pp.760-761, 1993.
DOI : 10.1136/bmj.306.6880.760

R. Smith, The Discrete-choice Willingness-to-pay Question Format in Health Economics:, Medical Decision Making, vol.70, issue.4, pp.194-206, 2000.
DOI : 10.1017/CBO9780511809477

R. Smith, Construction of the contingent valuation market in health care:a critical assessment, Health Economics, vol.59, issue.8, pp.609-637, 2003.
DOI : 10.1002/hec.755

K. Sneeuw, N. Aaronson, D. Osoba, M. Muller, M. Hsu et al., The Use of Significant Others as Proxy Raters of the Quality of Life of Patients with Brain Cancer, Medical Care, vol.35, issue.5, pp.490-506, 1997.
DOI : 10.1097/00005650-199705000-00006

P. Sorum, Measuring Patient Preferences by Willingness to Pay to Avoid: The Case of Acute Otitis Media, Medical Decision Making, vol.19, issue.1, pp.27-37, 1999.
DOI : 10.1177/0272989X9901900104

H. Tamim, J. Mccusker, and N. Dendukuri, Proxy Reporting of Quality of Life Using the EQ-5D, Medical Care, vol.40, issue.12, pp.1186-95, 2002.
DOI : 10.1097/00005650-200212000-00006

A. Todorov and C. Kirchner, Bias in proxies' reports of disability: data from the national health interview survey on disability, Am J Public Health, vol.90, pp.1248-1253, 2000.

A. Tversky and D. Kahneman, Judgment under Uncertainty: Heuristics and Biases, Science, vol.185, issue.4157, pp.1124-1155, 1974.
DOI : 10.1126/science.185.4157.1124

V. Watson and M. Ryan, Exploring preference anomalies in double bounded contingent valuation, Journal of Health Economics, vol.26, issue.3, pp.463-482, 2007.
DOI : 10.1016/j.jhealeco.2006.10.009

J. Whitehead, Incentive Incompatibility and Starting-Point Bias in Iterative Valuation Questions, Land Economics, vol.78, issue.2, pp.285-297, 2002.
DOI : 10.2307/3147274

A. Yatchew and Z. Griliches, Specification Error in Probit Models, The Review of Economics and Statistics, vol.67, issue.1, pp.134-173, 1984.
DOI : 10.2307/1928444